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Analytics

Innovations in SEO Analytics: Building a Scalable, Real-Time Rank Tracking Platform
743 words·4 mins
Software Development SEO Tools SEO Analytics Big Data MongoDB Scalable Architecture Real-Time Processing
In the fast-paced world of digital marketing, having access to real-time, accurate SEO data is crucial for making informed decisions. This article details my experience in developing a state-of-the-art SEO analytics platform, focusing on scalable architecture and innovative use of big data technologies to deliver real-time insights.
Building a Scalable Data Pipeline for Momspresso: Empowering Content Personalization
506 words·3 mins
Technology Data Engineering Data Pipeline Analytics Kafka PostgreSQL Python
In the ever-evolving digital landscape, content platforms like Momspresso need robust data infrastructure to deliver personalized experiences to their users. Today, I’m excited to share insights into the scalable data pipeline we’ve built for Momspresso, which powers their analytics and recommendation systems.